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    Nike Inc

    • Tuesday, 9 July, 2024
      News in-depth
      Nike’s new chief runs into trouble as turnaround efforts falter

      The world’s largest sportswear maker is in crisis as its sneakers lose some of their cultural cachet

      A new Nike advertisement showing a Wu Tang Dunks sneaker covered in bees
    • Saturday, 6 July, 2024
      Scoreboard
      Boston Celtics NBA team goes on sale Premium content

      Plus, F1’s festival-powered future, England’s chances

    • Friday, 28 June, 2024
      Nike shares tumble 20% as sales warning rattles retailers

      Sportswear maker says it is taking aggressive action to reorganise inventory after weaker than expected quarter

      A Nike store at an outlet mall in Commerce, California
    • Saturday, 15 June, 2024
      Lex
      Nike faces uphill climb in sneaker wars Premium content

      Overreliance on retro brands, insufficient innovation and neglecting the athletics market have hampered the shoemaker

      Close-up of an athlete wearing Nike shoes as she jumps
    • Tuesday, 30 April, 2024
      Adidas AG
      Adidas delaying launches of premium trainers to maintain exclusivity

      Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal

    • Friday, 29 March, 2024
      Lex PopuliPersonal Finance
      Athleisure shares appear out of shape

      Sales have recovered from the pandemic, but valuations are sluggish

      A Lululemon store in New York
    • Saturday, 13 January, 2024
      Scoreboard
      Roger Federer’s lesson for Tiger Woods Premium content

      Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more

    • Saturday, 13 January, 2024
      Nike races to keep from losing ground to more nimble rivals

      CEO John Donahoe is trying to reposition sportswear giant as the market for running shoes undergoes big shifts

      A montage of Nike chief executive John Donahoe, the Nike logo and a pair of Nike shoes worn by a Utah Jazz basketball player
    • Monday, 8 January, 2024
      Tiger Woods and Nike end partnership after 27 years

      US golf legend had built a lucrative relationship with the sportswear maker over the course of the contract

      Tiger Woods
    • Friday, 22 December, 2023
      Nike shares sink after announcing $2bn cost savings plan

      Sportswear maker says restructuring expected to result in pre-tax charge of more than $400mn

      People walk past a Nike store in Beijing, China
    • Wednesday, 22 November, 2023
      Robert Armstrong
      Luxury fashion prices have gone too far

      The cost of designer goods has shot beyond what the brands’ chatter about look and quality can justify

    • Friday, 29 September, 2023
      LexUS & Canadian companies
      Nike: going the distance Premium content

      Sportswear brand must revive growth in its North American market, where it faces stiff competition

      Nike has made headway in clearing out excess merchandise
    • Monday, 11 September, 2023
      Moral Money
      Investors pressure Nike on wages allegedly owed to factory workers Premium content

      Also in today’s newsletter, Africa’s ‘staggering’ finance gap

      People walk past the Nike ‘tick’ logo
    • Saturday, 1 July, 2023
      Scoreboard
      Hollywood comes for Formula One Premium content

      Plus, Nike’s U-turn on retail strategy and Fenway gets into golf

      Alpine driver Esteban Ocon of France steers his car during the qualifying session ahead of Sunday’s Formula One Austrian Grand Prix
    • Friday, 30 June, 2023
      Lex
      Nike: sales stumble in North America as competition intensifies Premium content

      Tighter cost controls should bring profit back on track

    • Thursday, 6 April, 2023
      ReviewFilm
      Air — Ben Affleck’s love letter to a pair of trainers

      Matt Damon and Viola Davis star in a celebration of consumerism through the origin story of the Nike Air Jordan

      A man sits in an office with his bare feet resting on his desk. Behind him is a cabinet with two pairs of Nike sports shoes
    • Monday, 3 April, 2023
      Style
      How Nike changed business — and transformed workwear

      Ben Affleck’s new film ‘Air’ shows how the brand’s trainers turned dressing down into dressing up

    • Wednesday, 1 March, 2023
      Moral Money
      Asia factory workers press Nike over missing pay Premium content

      Also in today’s newsletter, there’s more to shareholder proposals than winning the vote

      A person walks past a Nike ‘swoosh’ sign
    • Wednesday, 21 December, 2022
      Lex
      Nike: inventory pile remains tough obstacle Premium content

      Excess goods remain a challenge for US sportswear giant alongside exposure to China and currency headwinds

      A woman laces a Nike trainer in London, UK
    • Wednesday, 21 December, 2022
      Nike boosts global sportswear sector with upbeat forecast

      Consumers take advantage of discounts ahead of Christmas

      Shoes on display at a Nike store in San Francisco, California, US
    • Monday, 5 December, 2022
      Nike terminates Kyrie Irving contract after anti-Semitism controversy

      NBA star loses crucial partnership amid fallout from social media post

      Kyrie Irving dribbles the ball during a game
    • Sunday, 27 November, 2022
      Football
      How cricket-crazy Pakistan became a major football factory

      ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

    • Friday, 28 October, 2022
      Alex Barker
      Kanye: the tightrope of celebrity endorsements for brands

      Big companies are damaged when their famous partner implodes, but they survive and move on

    • Wednesday, 12 October, 2022
      Legal services
      Meet the FT top 20 in-house legal leaders

      We highlight the evolving role of senior in-house lawyers by showcasing outstanding examples of wide-ranging leadership skills

    • Wednesday, 3 August, 2022
      News in-depthWomen's Euro 2022
      Nike scores success with early backing for women’s football

      US sportswear retailer secures halo effect from Lionesses’ victory after early fumbles in men’s game

      England’s Chloe Kelly celebrates after scoring her side’s second goal during the Women’s Euro 2022 final
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